Use this article to choose the right DealMachine prospecting mode so your search starts from the criteria that matter most to your deal.
Where to find it: In the left sidebar, open Prospect and choose either Find Properties or Find People.
Find Properties
Find Properties is a property-led search and the successor to the old List Builder. Start here when your criteria are about the property itself. Filters include Mortgage, Ownership, Property Type, Listing, Equity, Estimated Value, Sale History, and Beds & Baths. Find Properties returns property records.
Find People
Find People is a person-led search and is new in DealMachine. Start here when your criteria are about the person. Filters include Demographics, Credit Behavior, Income & Wealth, and Residence & Property. Find People returns person (contact) records.
The shared results screen
Both Find Properties and Find People open the same DealMachine results screen. Switch layouts using the four-square view switcher at the top-right to move between Grid, Map, and Split, and watch the live Insights bar update as you refine your search.
Which mode should you pick?
Pick Find Properties when your criteria are about the property, such as equity, vacancy, property type, or ownership.
Pick Find People when your criteria are about the person, such as demographics, income, or credit behavior.