Use this to understand how the classic DealMachine plans (Starter, Pro, Pro+) compare to the new DealMachine plans (Basic, Pro, Scale). The short version: the biggest change is how you're billed — classic plans charged a flat monthly price per tier with a fixed lead limit, while new plans are priced per user with monthly data credits.
The classic plans
The classic tiers charged one monthly price and bundled in a set number of users, a total lead limit, and a separate monthly export cap:
Plan | Price / mo | Users | Lead limit | Exports / mo | Custom fields |
Starter | $119 ($99/mo annual) | 1 | 20,000 | 10,000 | — |
Pro | $179 ($149/mo annual) | 3 | 60,000 | 30,000 | 10 |
Pro+ | $279 ($232/mo annual) | 6 | 120,000 | 60,000 | 25 |
The new plans
The new plans are priced per seat, and each user gets a monthly allowance of data credits — a single currency used for both revealing/enriching contacts and exporting records. Annual billing saves 17%.
Plan | Price | Data credits | Users | Support | Premium filters |
Basic | $99 / user / mo | 10,000 / user | Per seat | Standard | No |
Pro | $149 / user / mo | 20,000 / user | Per seat | Priority | Yes |
Scale | $599 / package / mo | 100,000 records | 10 users / package | Dedicated | Yes |
Scale also adds SSO/SAML single sign-on, onboarding & team training, custom SLAs and security review, and a dedicated account manager. It's sold through the sales team.
What actually changed
Per-seat pricing. Classic bundled a fixed number of users into each tier. New plans charge per user, so you add seats as your team grows.
One data-credit pool instead of separate lead and export limits. Classic gave you a lead limit plus a separate export cap. New plans give each user a monthly data-credit allowance that covers both revealing contacts and exporting records (1 credit per reveal, 1 per exported record).
Premium filters are a Pro/Scale feature. On the new plans, Basic doesn't include premium filters; Pro and Scale do.
Tiered support. New plans scale support with the tier — standard on Basic, priority on Pro, and dedicated (with an account manager) on Scale.
What stays the same
Both classic and new plans include: nationwide property & owner data, saved searches & filters, the Driving for Dollars app, the Mail app (usage-based postcards), API / CLI / webhook access, Apps & Zapier connections, and team management.
If you're an existing (classic) customer
Your current subscription continues to work — you don't need to switch to keep using DealMachine. For how to sign in and bring your data into new DealMachine, see Moving to new DealMachine: migrating your account. To compare current options anytime, visit the DealMachine pricing page.