Use this article to read the Personal Demographics section — the part of a person's profile in DealMachine that gives you a quick snapshot of who they are, so you can tailor your outreach and decide who to focus on.
Where to find it: Open a person's profile (their People Page) — for example, click a contact under a property's Associated Contacts, or run a Find People search (or Quick Search) and open a result. On the People Page, scroll down to the Personal Demographics section or click Personal Demographics in the left sidebar to jump to it. Personal Demographics is one section of the People Page.
What the Personal Demographics section shows
In DealMachine, the Personal Demographics section gathers personal details about the contact, including:
Age
Gender
Marital status
Education level
Occupation
Preferred language
Political affiliation
Lifestyle details — such as whether the person is a registered voter, a veteran, or a pet owner.
Pinning and reordering the section
If you want the Personal Demographics section to always show when the sidebar is collapsed, click the pin icon next to its name in the sidebar. You can also drag and drop the section to change the order in which sections appear on the People Page.