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People search filters: the complete list

Every people search filter in new DealMachine, grouped by category — demographics, contactability (phone/DNC/email), income & wealth, mortgage, credit, vehicles, insurance, and more. Each can be set to include or exclude.

Written by AJ

This is the full list of people search filters in new DealMachine. You'll find them in Find People > Filters, grouped into the categories below. Most filters let you include or exclude values (or set a range for numbers).

Note: many people filters (income, net worth, credit, vehicles, insurance, and similar consumer data) are Premium, included on Pro and Scale plans — see What are Premium filters?

Demographics

Age, Gender, Marital Status, Education Level, Household Size, Household Composition, Household Role, Average Household Size, Lifestyle Segment, Consumer Segment, Language Preference, Homeowner/Renter, Likely Mortgage Applicant (and High-Income / Young variants), Likely US Military, Veteran in Household, Registered Voter and Congressional District, plus name fields (First, Last, Middle Initial, Suffix, Full Name) and Month/Year of Birth.

Contactability

Has Active Phone, Has Wireless (mobile) Phone, Has Landline Phone, Has Non-DNC Phone (at least one callable number), Has Phone Number, Has Prepaid Phone, Has Email, Has Deliverable Email, Do Not Mail.

Income & Wealth

Estimated Household Income, Buying Power Score, Family Income Decile, Net Asset Value (net worth).

Primary Property

Home Bedrooms, Home Bathrooms, Length of Residence, Lease Ending Timeframe, Likely to Move, New Mover (and New Mover Month), Lives in Mobile Home, Potential First-Time Buyer, Recent First-Time Buyer.

Primary Mortgage & Investment Property

Primary Mortgage: Mortgage Amount, Monthly Payment, Interest Rate (current and max), Term, Original Loan Amount, Down Payment %, Available Equity, LTV Ratio, equity and refinance terms/amounts, balance/rate/loan/lender/purchase types, Lender Name, FHA / VA / Fixed-Rate / Refinanced flags, open-mortgage flags, recent application or borrowing, and key dates. Investment Property: the same mortgage, equity, payment, rate, term, LTV, and loan-type fields for a person's investment property.

Credit Behavior, Credit Products & Loans

Credit Behavior: Credit Behavior, Card Spend Level, Spend Trend, Balance Shift Level, Carries Card Balance, High Balance/Credit Ratio. Credit Products: Credit Card Balance Level, Likely Credit-Card Offer Responder. Loans & Financing: Has Investments, Has Open Personal Loan, Has Open Student Loan, Installment Loan Prepayment Behavior.

Investment Activity

Real Estate Investor, Owns Stocks/Bonds, Owns Mutual Funds/CDs, Multiple Investment Properties.

Vehicle Ownership

Auto Make, Auto Style, Vehicle Class, Fuel Type, Manufacturer, Mileage Range, Model Year, Number of Vehicles, Auto Loan Balance, Open Auto Loans.

Real Estate, Business & Employment

Real Estate: Is Real Estate Agent. Business & Employment: Business Owner, Has Home Business, Occupation, Occupation Group.

Insurance, Politics, Lifestyle & Other

Insurance Behavior: Auto Insurance Claim Risk, Property Insurance Claim Risk, Life Insurance Loyalty, Insurance Expiry. Politics: Political Affiliation, Registered Voter. Lifestyle: Has Pets. Export Activity: filter by when a record was last exported.

Looking for filters about a property (condition, value, ownership, mortgage, foreclosure, tax, and more)? See Property search filters: the complete list. For how to apply, pin, search, and clear filters, see How to Use Filters.

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